Email Automation Workflows: 15 Proven Examples That Drive Conversions

Email automation generates 320% more revenue than manual campaigns. This guide provides 15 ready-to-implement workflows with detailed strategies, timing, and best practices.

1. Welcome Series (5 emails)

Email 1 (immediate): Thank you + deliver lead magnet. Email 2 (day 2): Brand story. Email 3 (day 5): Best content. Email 4 (day 7): Social proof. Email 5 (day 10): Special offer.

2. Abandoned Cart Recovery

Email 1 (1 hour): Gentle reminder. Email 2 (24 hours): Add urgency. Email 3 (48 hours): Offer discount. Recovers 10-15% of abandoned carts.

3. Post-Purchase Nurture

Thank you, shipping updates, product tips, review request, cross-sell recommendations.

Additional 12 workflows covered: Browse abandonment, win-back, birthday/anniversary, milestone celebrations, educational drip, lead nurturing, trial conversion, onboarding, upgrade prompts, renewal reminders, feedback requests, VIP customer rewards.