How automated email marketing recovered $2.3M in abandoned cart revenue and transformed customer retention
Fashion Forward, a rapidly growing online fashion retailer, was hemorrhaging revenue due to a devastating 78% cart abandonment rate. Despite offering trendy products at competitive prices, they were losing potential customers at the crucial final step of the buying process. Additionally, their repeat purchase rate was a concerning 12%, well below the industry average of 27% for fashion e-commerce.
Fashion Forward partnered with IGSendMail to implement a comprehensive e-commerce email marketing strategy designed to recover lost revenue and build lasting customer relationships:
Over 6 months, Fashion Forward's email marketing transformation delivered exceptional results that exceeded all expectations. They recovered over $2.3M in abandoned cart revenue and significantly improved their customer lifetime value:
"We recovered over $2.3M in abandoned cart revenue in just 6 months - that's pure profit that would have been lost forever. The ROI speaks for itself with 2,847% return on our email marketing investment. IGSendMail's segmentation capabilities allowed us to send truly personalized shopping experiences that our customers love."— Michael Rodriguez, E-commerce Director at Fashion Forward
The email marketing success created a ripple effect throughout Fashion Forward's business:$2.3M in recovered revenue, 2,847% ROI on email marketing,repeat purchase rate increased from 12% to 47%, and customer acquisition cost reduced by 34%. The automated email system now generates 31% of total revenue while requiring minimal ongoing management.